Amazon Shuts Down Hundreds of Alexa Positions
Amazon has begun layoffs of several hundred employees working on Alexa as part of ongoing cost reductions across the tech giant.
Amazon has decided to lay off several hundred employees working on Alexa as part of cost-cutting measures. The decision comes as Amazon aims to streamline costs amid economic uncertainty and slowing growth in its retail arm.
According to a memo written by Alexa and Fire TV vice president Daniel Rausch, the layoffs are a result of shifting efforts to better align with business priorities and customer needs. Amazon did not specify which projects within the Alexa division would be discontinued, but confirmed that most affected employees are based in the U.S. and Canada.
Last year, Amazon initiated its largest-ever job cuts, eliminating over 27,000 roles after rapid pandemic hiring. Alexa, which began as a business initiative almost a decade ago, now faces competition from chatbots utilizing generative AI. This suggests that Amazon is rethinking its once-signature voice innovation in light of AI advances.
The layoffs at Amazon’s Alexa division indicate a shift in the company’s focus and efforts towards generative AI. By discontinuing certain initiatives and cutting several hundred roles, Amazon aims to maximize its resources and streamline costs. The move comes as Alexa faces increasing competition from chatbots leveraging AI technology.