Business Mobile Applications as an Effective Tool

Dec 11, 2018

The business mobile software is a real trend of today that is being actively used for different markets and niches. For an effective business solution the main goal is to raise customer loyalty and company image. Moreover, mobile apps can also be a great instrument for establishing a convenient and easy-to-use channel for business communication and task distribution.

Nowadays, more than 75% of enterprises use mobile app development services, with big businesses and IT industries taking the biggest share of this figure. This trend is going to become even more popular in the near future. Therefore, a number of business apps is growing every single day.


What to Consider When Creating Business Applications?

Business applications serve for solving corporate tasks and making the process of managing easier and more effective. Of course, there are many different software solutions on the market - each having its distinctive features and being targeted towards an all-varied business niche. Regardless of the business solution, its software developers have to take into account different things when developing a solution:

  1. Features of the main mobile operators;
  2. Simple and intuitive program interface;
  3. Top functionality of the solution and its compliance with the highest corporate requirements.

Furthermore, the mobile app has to be easily adjusted to the corporate needs of the user and be compatible with a wide range of devices.

Most Popular Applications

Among the most widely used mobile solutions for business are Lotus Notes or MS Outlook, portable business analytics (“Manager’s tablet”), CRM, and ERP systems. On top of that, there are many tools for automated production management (MES).


How Will Mobile Apps for Business Be Evaluated?

According to SimilarWeb, special attention will be paid to such an indicator as user engagement. The key to determine the value of the application will be an accurate measurement of the audience. The number of downloads shows how successfully the application attracts people, but the duration of its use shows the real value of the product.

Social Networks and E-commerce Are Getting Closer

SimilarWeb has published tables illustrating the growth of traffic going through social networks of the largest US online stores. These indicators are ahead of the traffic sites themselves. What does this mean? The fact that the focus on the social orientation of the marketing strategies of sites involved in e-commerce is constantly growing.

Internal and Publicly Available

There are internal and publicly available business apps. In stores, you can find apps aimed at solving a wide range of business issues that are not specific to any company. Among them, the Google Android platform and Apple iOS account sharing about 96% of the market.

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