“DC Superhero Girls” Action Figures Invade Target Stores

Feb 9, 2016

Recently their has been a ton of backlash from the toy buying public at the lack of female super heroines and action figures. From Star Wars to Marvel no one can seem to give the public what they demand which is more female super hero toys. Recently DC Comics has premiered a new web based program that specifically targets female youth and gives them a team of heroines to look up to and admire. DC Super Hero Girls features Super Heroes and Villains in the DC Universe as they try to navigate the trials and tribulations of high school while also trying to save the world.

With an art style that is bright, beautiful and fun we get to explore awesome feel characters like Wonder Woman, Batgirl, Harely Queen, Katana and many more as they deal with teen life and the responsibilities of being a super hero. DC Super Hero Girls is a great show for young females and it deals with issues they are often facing and gives them a whole team of strong female heroes to look up to. And now they are bringing these amazing characters exclusively to Target stores. Thus finally giving our girls so super hero toys they have been begging for and rightfully deserve.

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Check out All the Details Straight from DC Entertainment: 

Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE), in partnership with Mattel, announced an exclusive partnership with Target Corporation (NYSE: TGT) to offer a first-look at the DC Super Hero Girls merchandise collection, featuring a special assortment of merchandise across multiple categories, including toys and dress up, apparel and accessories, publishing and more, to be sold exclusively at Target, beginning in March 2016. DC Super Hero Girls harnesses the power of the world’s most iconic female characters from DC Comics, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting and gives young fans the chance to play, watch, read and be inspired to discover their full super power potential.

Boomerang, a division of Turner, will also be the exclusive broadcast partner for DC Super Hero Girls, with Boomerang as the official broadcaster to bring the first animated television special and the series of animated digital shorts to viewers. From award-winning Warner Bros. Animation in partnership with Mattel’s Playground Productions, the first 44-minute television special is slated to premiere this Spring. The DC Super Hero Girls digital animated shorts will also be featured on Cartoon Network’s CN App, giving fans the opportunity to explore the DC Super Hero Girls universe and get to know the Super Heroes. Additionally, the first of a series of DC Super Hero Girls made-for-videos is scheduled for release later this year, from Warner Bros. Home Entertainment.

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“It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and DC Super Hero Girls provides a brand-new, robust universe to do just that,” said Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment. “The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that.”

“Target prides itself on keeping a pulse on pop culture, and we have a legacy of getting behind the hottest franchises to bring our guests exclusive merchandise from their favorite movies, television shows and characters,” said Scott Nygaard, senior vice president of merchandising, Target. “We are thrilled to be working with some of the industry’s leading partners to introduce a new generation to these inspirational characters, and know fans of all ages will embrace these beloved and iconic heroines as they build new memories.”

DC Super Hero Girls merchandise will fly onto shelves nationwide, exclusively at Target, beginning in March 2016. Featured products from the new line include: toys, dress up, apparel, accessories, publishing and more. Master toy partner Mattel unveils its new DC Super Hero Girls collection, featuring the industry-firsts: the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls.

The DC Super Hero Girls global merchandise program will hit retail worldwide, beginning in July 2016, offering a wide range of product to fans around the world.

Additionally, WBCP, DCE and Mattel will be launching a DC Super Hero Girls App in March, allowing fans the opportunity to watch the animated shorts, play games, interact and connect with the DC Super Hero Girls world – taking the DC Super Hero Girls whenever and wherever they go.

Lets hear it, does this announcement get you or your kids excited? Will you be purchasing this figures? If so let us know in the comments below, we would love to hear form you. 

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