Bitwise Asset Management Launches “Bitwise Is Interesting” Advertising Campaign

Summary:

Bitwise Asset Management, the largest crypto index fund manager in America, has announced the launch of its “Bitwise Is Interesting” advertising campaign. The campaign aims to raise awareness of Bitwise as a specialist and leader in the crypto asset class amid increasing global interest in this financial market segment.

Introduction:

Bitwise Asset Management has unveiled its advertising campaign, “Bitwise Is Interesting,” to promote its position as a premier specialist in the crypto asset class. The campaign will be featured across TV, social media, and digital channels, including major business news networks like CNBC, Bloomberg, and Fox Business Network. It was developed in partnership with Studio City and Ptarmigan Media.

Main Points:

The “Bitwise Is Interesting” campaign will run from December 18 and aims to capture the growing excitement around crypto assets. It features actor Jonathan Goldsmith, known as the “Most Interesting Man in the World” from Dos Equis commercials, to highlight the intrigue surrounding bitcoin as the largest crypto asset. The campaign intends to emphasize Bitwise’s exclusive focus on crypto and its role as a specialist investors can turn to.

Bitwise Asset Management, founded in 2017, has established itself as a leading crypto asset manager, offering various investment strategies and products. The company provides education, research, and investment opportunities in bitcoin and other crypto assets to financial advisors and investment professionals. Its team combines technology expertise with years of experience in traditional asset management and indexing.

Conclusion:

Bitwise Asset Management’s “Bitwise Is Interesting” advertising campaign seeks to generate awareness of the company’s expertise and leadership in the crypto asset class. Through television, social, and digital channels, the campaign aims to capture the growing interest in crypto assets. With its exclusive focus on crypto, Bitwise aims to attract investors looking to understand and access bitcoin and other crypto assets.