Massive Worldwide Promotion for ‘Solo’
The Star Wars Universe has been growing rapidly since the release of The Force Awakens and this summer will come the next story in the line, Solo: A Star Wars Story. Lucasfilms is partnering up with six major worldwide brands to launch a global promotional campaign for the film. These six organizations are highly known, diverse in their reach, and should give us some fascinating things to see as they reach out to their core groups to ignite the coming of Han Solo, the Wookie Chewbacca and the infamous Lando Calrissian.
The companies that are teaming up with Lucasfilms for the promotion are:
- Denny’s restaurants
- General Mills
- Solo Cup
“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”
Is there going to be Lando Caramel-rissian Haagen-Dazs flavor? Are we likely to see Wookie-sized meal at Denny’s? Will Han Solo appear on Solo cups? We will likely see the start of these promotions within the next few weeks.
Solo: A Star Wars Story will be hitting theatres on May 25, 2018 and stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge and Paul Bettany.