Summary

Howl.xyz, a premium communications agency, has partnered with Fair.xyz, a no-code platform for launching non-fungible tokens (NFTs), to provide ongoing brand and marketing support to Web3 artists. The partnership aims to help artists cultivate their brands and free up more time for art creation.

Introduction

Howl.xyz and Fair.xyz have joined forces to offer comprehensive marketing support and strategic advice to Web3 artists. The collaboration recognizes the challenges faced by artists in building their brand, engaging with audiences, and producing consistent art. By streamlining these processes, the partnership allows artists to focus on their creative work.

Main Points

1. Visual artists spend significant time on marketing their work, which takes away from their art creation. Web3 artists face an additional challenge of engaging a smaller but more demanding audience.
2. Howl.xyz and Fair.xyz aim to support artists in cultivating their brands by providing marketing support, technical guidance, and strategic advice.
3. Nearly 75% of global art buyers use social media to discover and purchase art. However, artists often struggle to balance their time between creating art and promoting it, leading to a lack of audience engagement.
4. The partnership between Howl.xyz and Fair.xyz allows artists to grow their personal brands without compromising their focus on art creation. Fair.xyz’s unique conditional mint parameters enable artists to foster community growth based on specific engagement criteria.

Conclusion

The partnership between Howl.xyz and Fair.xyz aims to alleviate the marketing burden on Web3 artists, allowing them to focus more on their art. By providing ongoing brand and marketing support, the collaboration enables artists to cultivate their brands and engage with audiences effectively.