Ryan Reynolds and Elon Musk Deepfake Ads Promote Each Other’s Brands

May 19, 2023


Deepfake versions of Ryan Reynolds and Elon Musk are being used to promote each other’s brands in a pair of fan-made ads. The first ad features a synthetic Reynolds praising Tesla cars. The ad was created by Kevin Paffrath, a YouTuber under the “Meet Kevin” brand, and has since gathered over 8 million views. Shortly after, Ryan Reynolds’ marketing agency, Maximum Effort, produced their own deepfake ad with Musk promoting Reynolds-owned Aviation Gin. Both ads showcase the growing popularity of hyperrealistic deepfake technology.