Unheard Twitch statistic every Influencer Marketing Manager needs to know about

May 27, 2020

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If you are into gaming and online streaming, you likely know what Twitch is. Much like how casino games have become popular, there are several other games that influence do stream on twitch with an audience watching them play. This is one of those unique social media platforms that brands leverage to target their gaming products. So, in case you are an influencer marketing manager and you want to make the best out of the experience for your client, there are some Twitch stats and facts that you need to be aware of.

  • Majority of the users are male

As per the stats, 81.5% of the Twitch users are male. This might not come off as a surprise for most because according to the stereotypes, it is men who are more into gaming. This is one of the reasons why the majority of advertisers tend to spend more on male gaming. Fewer female gamers likely tend to share their experiences as opposed to men.

  • Age demographics are quite young

Again, this is not a surprise that the majority of the Twitch users are the age of 18 to 34 years. You need to remember that online streaming of games and the whole charade of online games became popular during the age of the millennials. This is the reason why 55% of the individuals playing games on twitch are in that age range. It also relinquishes the fact that the individuals who started playing on here have continued to do so.

  • Huge daily active users

If you thought that Twitch doesn’t necessarily attract a lot of gamers playing every day on this platform, you are wrong. The platform witnesses over 15 million users logging in every single day. So, the myth that the platform doesn’t get much of the active users is completely wrong. So, if you target this platform not every often, you are probably missing out and so is your client.

  • Over 300 billion minutes watches

You might not believe this but Twitch is that one platform that has over 355 billion minutes watches, which is crazy, if you come to think of it. For a platform that allows simple streaming of games, this is one of those platforms that has created a rave among the people. The numbers are according to the 2017 report, so you know for a fact that the same has increased a lot by now.

  • The average user spends over an hour

Even an average user on Twitch spends around 95 minutes on this platform. This means that you can target your audience for over an hour on this platform with ease. This number is a lot more than your standard available social media platforms, so in case you have been wondering about the same, you likely know where to spend your coins now.

Twitch is a much-underrated platform when it comes to social media platforms and influencer marketing. If you have been unaware until now, we hope this gives you a better idea of things now.

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