Summary:
Amazon is quietly testing a generative AI shopping assistant in its mobile app that can answer customer questions about products. The assistant uses a large language model to provide specific answers to a variety of questions, such as product suitability, material quality, and size recommendations. However, it is currently limited to answering questions about individual products and cannot compare products or suggest alternatives. The value to shoppers is that it provides faster responses and information in multiple languages. Amazon has confirmed that it is testing the assistant for future wide release.
Introduction:
Amazon has introduced a generative AI shopping assistant in its mobile app, allowing customers to ask questions about products. The assistant utilizes a large language model to provide answers based on product listings, reviews, and other relevant sources. This new feature is designed to improve the shopping experience by providing specific information about a product, including suitability for certain activities, material quality, and size recommendations. The assistant can even tell jokes or write software code related to the product.
Main Points:
1. The generative AI shopping assistant is currently limited to answering questions about individual products and cannot compare products or suggest alternatives.
2. The assistant is expected to save time for shoppers by providing faster responses compared to browsing through product details and reviews.
3. It offers information in multiple languages, widening the pool of available information for shoppers.
4. Amazon has confirmed that it is testing the assistant for future wide release, but there is no official announcement about the tool.
Conclusion:
Amazon is testing a generative AI shopping assistant in its mobile app to help customers get answers to questions about products. The assistant uses a large language model to provide specific information and can even tell jokes or write software code related to the product. While it currently has limitations and potential for incorrect details, it offers potential value to shoppers by providing quick responses and information in multiple languages. Amazon has confirmed that it is testing the assistant for future wide release, indicating that it could become a permanent feature in the future.