Summary
Amazon has introduced a new generative AI feature for advertisers that generates synthetic images for ads. The tool aims to help advertisers overcome creative and logistical barriers by automatically creating lifestyle imagery based on basic product photos and details provided by the advertiser. By streamlining the creative production process, Amazon hopes to improve ad performance.
Introduction
Amazon has launched a new generative AI feature designed to assist advertisers in creating compelling ads. This tool generates synthetic images that showcase products in various contexts, eliminating the need for advertisers to invest extensive effort or technical expertise into creative production.
Main Points
– Advertisers can upload basic product photos and details to the AI tool, which then generates lifestyle imagery showcasing the products in context.
– The synthetic images produced can be incorporated into Amazon Sponsored Brands ads on mobile, resulting in higher click-through rates compared to basic white-background shots.
– The new tool aims to reduce costs and provide advertisers with more impactful ads while minimizing effort.
– The launch of this feature aligns with the wider adoption of generative AI in marketing, enabling advertisers to achieve a creative edge and reduce costs.
Conclusion
Amazon’s new generative AI feature for advertisers allows for the creation of compelling and visually-rich ads by generating synthetic images based on basic product photos. By streamlining the creative production process, this tool aims to improve ad performance while minimizing costs and effort for advertisers. The adoption of generative AI in marketing continues to grow, providing advertisers with new avenues to enhance their campaigns.