Summary: Disney+ and Marvel’s Secret Invasion TV show features AI-generated art for its credit sequence, created by Method Studios. The move has reignited the debate around the use of AI-created art, particularly in relation to the impact on human artists. Method Studios responded with a statement emphasising that the decision to use AI art was based purely on its “overall theme and the desired aesthetic” of the project, and that the AI tool complemented and assisted its creative teams.
Introduction: The trend for using AI-generated art in big-budget movies and TV shows has come to the fore with the use of AI-created art in the Secret Invasion TV show. While the use of AI art has been hailed as a major leap forward, it has also raised concerns among human artists and other creative professionals about the implications for their jobs and the widespread adoption of such technology.
Main points: Method Studios defended its decision to use AI-generated art for the Secret Invasion TV show, saying it did not result in any job losses and that the AI tool complemented and assisted its creative teams. It also emphasised the collaborative process and how the AI component provided optimal results, but that AI was just one tool among the array of toolsets used. There have already been legal and philosophical fights over synthetic media, which has raised questions about the models used for training AI and whether they violate copyright rules.
Conclusion: While the use of AI-generated art in the Secret Invasion TV show signals the mainstreaming of this technology, it has also reignited the debate around the impact on human artists and other creative professionals. Method Studios’ use of AI-generated art has been defended, but there are still questions about how this technology will be used in the future and whether it will be able to replicate the unique skills and talents of human artists.