Ian Sherr, the pride of CNet, joins Jeff and Joe for a jolly good discussion of how social media is changing the landscape in the video game industry. Do you like dwindling software sales? Neither do we, but we cover the latest NPD figures and what that means for the the next gen consoles. Plus, Joe tries to get Ian drunk - for scientific reasons, of course. Honorable mention: Diablo 3. Dishonorable mention: Phil Fish.