Summary:

Stock media service Getty Images has released Generative AI, a text-to-image engine that uses AI models to create visuals. The tool allows users to generate images based on text prompts without infringing on copyright and potentially facing legal action. It is available to Getty Images customers through its website or API integration for third-party apps. The AI tool is trained on Getty’s exclusive content database and future updates will allow customers to customize it further.

Introduction:

Getty Images has launched Generative AI, a new tool that enables users to create visuals based on text prompts. This AI-powered text-to-image engine uses approved sections of Getty’s library of stock photos and illustrations to generate images that can be licensed for business and personal use. The tool aims to address copyright concerns by providing full usage rights and indemnification for commercial applications of AI-generated content.

Main Points:

• Generative AI by Getty Images is available to existing customers through the website or API integration for third-party apps.
• The AI tool is trained on Getty’s exclusive content database, including premium licensed images.
• Future updates will allow customers to customize the tool by supplying their own brand styles and language data.
• The tool offers a commercially viable alternative to AI image synthesis by using Getty’s catalog of legally cleared images.
• Getty will compensate creators whose work is used to train the generative AI tool.

Conclusion:

Getty Images’ Generative AI tool provides a solution for users looking to create visuals without infringing on copyright. By using approved sections of its library, Getty ensures that the generated images have full usage rights and indemnification for commercial use. The tool also allows for customization and offers new revenue streams for Getty by remixing its collection into derivative works. With the growing demand for AI-powered content creation, Generative AI provides a reliable and legally compliant option for businesses and individuals.