Florida-based Global Gaming Data has introduced a new way to deliver sports data through its city-specific sports widgets.
The widgets are designed for professional and college sports teams across major cities in the United States, and they offer digital publishers an easy way to engage local sports fans.
They provide live scores, statistics, betting odds and television schedules, making the sports experience more interactive for users.
The widgets also offer a chance for publishers to earn extra income by integrating online sports betting where it’s legal.
The Power of City-Specific Sports Data Widgets
The concept of city-specific sports widgets is at the heart of Global Gaming Data’s offering.
They are customised for local markets, making them more relevant and exciting for sports fans in particular regions.
Whether you are looking for live game updates, injury news or box scores, the widgets offer all the information needed to keep both casual viewers and dedicated fans engaged.
One of the key features of these widgets is they can be easily added to digital platforms such as websites, mobile apps and even television stations.
That means media companies, sportsbooks and other digital partners can offer live sports data without needing to invest in heavy back-end development.
The widgets can also be adjusted for different sports markets, adding a personal touch that makes them stand out.
They support multiple languages, including English and Spanish, making them appealing to diverse audiences, especially in the multicultural environment of the US.
Another important aspect of these widgets is they can help generate revenue. In states where online sports betting is legal, media companies can integrate betting options directly into the widgets, allowing sports fans to place bets while keeping up with real-time game data.
As a result, a simple sports widget can become a powerful and valuable commercial tool for both digital publishers and their partners.
The Potential in New Zealand: A Growing Sports Betting Market
Global Gaming Data’s widgets were initially designed for the US market, but the company’s Managing Partner John Brier says they cover competitions across the globe.
“Our sports data catalogue covers virtually all sports around the world, to include the NFL, NBA, MLB, NHL, MLS, NASCAR, F1, and all major NCAA sports, as well as international sports, including over 600 soccer leagues from around the globe”, Brier said.
“We are excited to offer our media partners city-specific sports data widgets that are comprehensive, affordable, and that offer the option of revenue generation through online sports betting integration where approved.”
The global capability of these widgets means they could also be relevant in other countries, including New Zealand, where sports are a major cultural force.
The upcoming Women’s Rugby World Cup could be a golden opportunity to introduce Global Gaming Data’s city-specific widgets in New Zealand. Rugby is the most prominent sport in New Zealand and is a core part of the country’s sporting identity.
The excitement around the 2025 showpiece presents a perfect opportunity to introduce the city-specific widgets, which could redefine how fans engage with the sport and place their bets.
Sports betting is hugely popular in New Zealand and bettors will be looking for top betting sites NZ that offer live scores, statistics and seamless wagering options.
Global Gaming Data’s widgets are designed to do just that, offering real-time updates alongside integrated betting features. This could make them a game-changer for Kiwi sports fans.
The US Market is Currently the Primary Focus
Despite its global capabilities, Global Gaming Data is focusing its efforts on the US market, where its city-specific sports data tools have an undeniable appeal.
American sports culture is deeply rooted in communities. Fans passionately support their local college team or a professional sports franchise.
Either way, providing data that is customised for specific sites will likely engage local audiences more effectively, given that the information on offer is relevant to their favourite teams and local rivalries.
The US has a diverse sports landscape, making it a perfect testing ground for these data widgets.
This is an exciting opportunity for sportsbooks because the more fans get involved in following their favourite teams, athletes or leagues, the more likely they are to place wagers.
Sports media companies can also take advantage of these widgets by offering live stats, odds and other betting information that’s focused on local teams and events.