Summary:

Creative agency House 337 has acquired Vixen Labs, a conversational and voice AI firm, for an undisclosed amount. Vixen Labs brings its expertise in voice assistants and conversational AI tools to House 337’s portfolio. The acquisition will establish a base for House 337 in the UK and further enhance its AI capabilities. Vixen Labs will operate as its own brand within House 337, led by its founders James Poulter and Jen Heape.

Introduction:

Creative agency House 337 has acquired Vixen Labs, a conversational and voice AI firm, to strengthen its AI capabilities. Vixen Labs, known for its work with major brands like Amazon and McDonald’s, specializes in building conversational customer engagement tools using large language models (LLMs) and voice AI tools. The acquisition will enable House 337 to incorporate AI into brand experiences and customer interactions. Vixen Labs will continue to operate as its own brand within House 337, with James Poulter and Jen Heape leading the team.

Main Points:

– Vixen Labs, a conversational and voice AI firm, has been acquired by creative agency House 337 for an undisclosed sum.
– Vixen Labs counts major brands like Amazon, Verizon, Universal Music Group, and McDonald’s among its clients.
– The company specializes in building conversational customer engagement tools using large language models (LLMs) and voice AI tools.
– The acquisition will establish a base in the UK for House 337 and enhance its AI capabilities.
– Vixen Labs will continue to operate as its own brand within House 337, led by its founders James Poulter and Jen Heape.
– House 337 aims to incorporate AI into brand experiences and customer interactions, and Vixen Labs will play a crucial role in expanding and enhancing this facet of the company.

Conclusion:

Creative agency House 337 has acquired Vixen Labs, a conversational and voice AI firm, to strengthen its AI capabilities and incorporate AI into brand experiences and customer interactions. Vixen Labs, known for its work with major brands, will continue to operate as its own brand within House 337. The acquisition also establishes a base in the UK for House 337. This deal is part of House 337’s ongoing strategy to leverage AI in creating long-term relationships between businesses and customers.