Artificial Intelligence or AI for short, is in the nascent stages, but it is starting to have a transformative impact, and this is already being felt in the gaming industry.
Of course, there is more to come, but recent reports have suggested that some of the biggest gaming companies are getting on the bandwagon.
Moreover, video gaming makers are hoping to save money in places by tweaking AI tools which can help with creating graphics, dialogues and giving characters more presence.
Gaming companies aren’t immune to or unaware of the stir that AI has generated, but they are desperate to ensure they aren’t left behind moving forward.
In this piece, we have looked specifically at how AI is starting to take hold in the video gaming industry, but also how it has inspired other businesses.
A goldmine
Some industry leaders might view AI as being a bit of a minefield, especially thanks to the explosion of ChatGPT, which is one of the biggest buzzwords or topics.
But gaming industries have quickly cottoned onto the benefits afforded by AI. Aside from using AI to scale its advertising platform, Unity Software, which specialises in gaming development tool kits has launched AI technology that is designed to simplify and streamline the 3D assets and animations that developers use for its products.
Similarly, NetEase, which is one of the most high-profile gaming companies in Asia, has launched a multiplayer game entitled Justice Mobile, which features characters powered by AI.
Whether it is NetEase or Unity, gaming companies have needed to stay relevant and on point brand-wise in a constantly changing digital world, and this is recognised by Unity’s CEO John Riccitello.
Speaking about Unity’s involvement with AI, Riccitello told Digiday: “Unity’s been running a form of AI called neural networks inside of our ad network for years now, and continue to enhance that to make it better for media placement.
“This is a great opportunity for agencies to use a tool like Luna to, over time, develop and test a broader range of creative, and to test that creative when you get a good picture on the ROI.
“I think advertising, in general, wants demonstrations of ROI.”
Infiltrating other industries
If anything, there is little that AI can’t do. It is clear to see that AI can be used as a delegation tool, and boost productivity within businesses by taking away a huge range of tasks normally carried out by humans that can often be quite time-consuming, such as customer service and data entry.
AI technology is also trying to optimise payment platforms and drive efficiency within this area. It could certainly help with fraud detection and keeping customers safe when making payments online. AI is being used to unlock insights into customer behaviour patterns, and make their experiences more personalised online.
After all, consumers don’t want to wait around, and that includes seamless financial transactions. This is the case in the digital casino industry where gamblers who wish to sign up for a fast withdrawal casino, will be catered for. You can find here a plethora of quick payout casinos, such Duelz Casino, where players can cash out in as short as six minutes.
There have also been indications that AI could be thrust into academic life at UK universities soon. Staff have supposedly been drawing up a list of guiding principles to incorporate AI into assessments and make students AI literate.
Indeed, universities want to capitalise on the advantages associated with AI, especially as students make the transition from their undergraduate studies and prepare them for the real world.
Final Thoughts
While there has been negative hyperbole or connotations associated with AI, it is here to stay, and it is evolving much quicker than few would or could have possibly imagined.
The gaming industry can profit in the future from using AI effectively, and it will be fascinating to see how things unfold in the years to come.