The use of Artificial Intelligence is becoming widespread online. We now have access to AI image generators that can produce fantastic images and many other resources, such as AI website creators, that are making what were complex tasks, much easier. AI is going to have a major role to play in the future of many industries, including the online casino industry.
With Google now jumping on the AI bandwagon and more tech companies following suit, the question is, how will AI influence the future of online casino games?
The Customer Experience
As with any form of paid entertainment, whether it be online or in the real world, the customer experience is vital. For example, if you joined an online casino and it took you 10 minutes just to find the game you wanted to play, that is a poor customer experience, and you are unlikely to want to use that online casino again.
Ultimately, an online casino exists to make money and that can only be achieved by keeping people playing games at the casino. AI will have a significant role to play in the customer experience at online casinos, with finding the games you want to play being a good example. AI can learn which types of casino games you like to play and when you login to the casino, your homepage will be full of the games you enjoy, making it easier and quicker to begin playing. It will also help you to find new games to play because AI will know what games to offer you based on your previous gaming sessions.
AI will offer a near perfect customer support service without the need to ever speak to a real person. This is going to save online casinos a lot of money in the future as they will not have to employ as many people to run the casino. That could mean job losses but this is a separate issue that needs to be discussed.
A highly sophisticated AI customer support system will answer questions much like a human but faster and that is exactly what online companies want. They do not want potential players wasting time chatting with customer service representatives, they want them to be playing games and spending money. However, this also applies to other types of casinos, such as sweepstakes casinos, where real money does not have to change hands but a great customer experience remains vital.
Enhancing the Gaming Experience
We already have access to live casino games, where it is possible to play blackjack, roulette, baccarat, and poker with a real dealer. This is a step up from playing purely computer generated casino games and can feel like you are playing in a real casino. However, AI will take this experience to another level using a combination of virtual and augmented reality.
Using AI, there could be an opportunity to be inside a real casino, walking around the tables and slot machines, hearing the atmosphere, and choosing a game to play. Metaverse based gaming is already available to a limited degree but there needs to be significant improvements before online casinos will be happy to offer this form of AI based experience to players. Being able to interact with other players at the blackjack table while picking up virtual cards from within your living room is something which could be possible in the future thanks to the influence of AI.
Problem Gambling Detection
Online casinos must always be careful with their customers and ensure they do not develop a gambling problem. While that is generally not an issue when using a sweepstakes casino app, as these offer games without using real money, it can become a problem when gambling at real money casinos.
In the future, AI will be able to identify a potential gambling problem in real time and take steps to prevent it from developing into a serious issue. For example, if you regularly bet $2 per spin on the slots but during a spell of gaming where you did not win anything you started betting $50 per spin, AI would pick this up as it happens and issue a warning in real time. This might not be what every casino player wants but if it stops just one person from developing a gambling problem, it will be a wonderful addition.