The stars of the upcoming Avengers: Infinity War have assembled (get it?) to fight for an amazing cause.
The Walt Disney Company announced today that a new initiative is being launched in anticipation of the release of Avengers: Infinity War. The cast of the film will be brought together for Marvel: The Universe Unites, a charity campaign of epic proportions bringing together the cast of Marvel Studios’ next big blockbuster to support children’s charities through funds raised from the release of the latest line in action figures and toys from the upcoming film.
The initiative kicked-off this morning on Good Morning America with an appearance by Sebastian Stan (Winter Soldier), Paul Bettany (Vision) and Karen Gillan (Nebula) to talk about The Universe Unites and show some of the amazing toys and items being released to tie-in to the film opening this May.
This week-long event seeks to bring the stars together in a series of #HeroActs and social media challenges to raise funds and awareness for foundations that support children and families impacted by serious illness.
Members of the cast have already accepted the challenge, including Mark Ruffalo, Dave Bautista and Don Cheadle among others expected to share the initiative on social media! When everyone’s collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel.
Marvel: The Universe Unites will culminate the weekend of March 3 when shopDisney.com and Disney stores in the U.S. will donate 10% of sales of all Marvel products made between March 3-4, 2018 (up to $50,000) to Make-A-Wish® to help grant life-changing wishes for children with critical illnesses.
So all the swag and toys we were already going to buy to commemorate the ten-year anniversary of the Marvel Cinematic Universe will help children in need. Sounds like an awesome idea to me.
Avengers: Infinity War opens in theaters May 4, 2018.
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