Overview
Instacart has launched the “Ask Instacart” feature, which uses OpenAI’s ChatGPT large language model to provide customers with food recommendations, answer queries and offer recipes. The generative AI model considers factors such as dietary constraints and budget and uses a customer’s shopping history to make personalised recommendations. The feature can also make suggestions based on broader questions, and brands can pay to sponsor their products, similar to a Google search. The tool is embedded in the Instacart app’s search bar.