Summary:

Microsoft has introduced new generative AI features for online shopping through its Bing search engine and the Bing AI chatbot embedded in the Edge web browser. These features include a generative buying guide, a review summarizer, and a price matching assistant. The AI-powered chatbot will generate personalized buying guides, condense reviews into a concise summary, and help users find matching prices for products with partner retailers.

Introduction:

Microsoft has added a collection of generative AI tools to enhance the online shopping experience using Bing search and the Bing AI chatbot. With the help of these features, the chatbot will create personalized buying guides, summarize reviews, and assist in price matching with partner retailers. This aims to make the shopping process easier and provide users with confidence in their purchases.

Main Points:

– The generative buying guide transforms search inquiries into mini-documents about the product or product category, offering multiple options for comparison and purchase links.
– Bing’s generative shopping guides are tailored to user’s specific requests and include personal suggestions based on their search queries.
– The review summarizer uses generative AI to condense multiple reviews into a concise paragraph, providing users with a broad consensus of opinions about a product.
– Bing’s price matching assistant helps users find matching prices for products by partnering with retailers who offer price match policies.

Conclusion:

Microsoft’s latest generative AI tools for online shopping aim to improve the shopping experience by providing personalized buying guides, summarizing reviews, and assisting with price matching. These features are integrated into Bing search and the Bing AI chatbot, allowing users to easily access relevant information and make informed purchasing decisions. With the help of AI, Microsoft aims to bring more joy and confidence to the online shopping process.