Summary

Stock media giant Shutterstock has added an indemnification clause to its license agreement, promising to protect enterprise customers using its generative AI tools to create synthetic media. The company is confident that its text-to-image generator, powered by OpenAI’s DALL-E 2 engine, does not violate any copyright or legal regulations. This announcement follows a similar move by Adobe, which recently introduced its Firefly synthetic media generator. Both Shutterstock and Adobe have implemented built-in protections to indemnify users against legal claims or lawsuits.

Introduction

Shutterstock has taken steps to provide legal protection for its enterprise customers using generative AI tools to create synthetic media. The company believes that its text-to-image generator, which is powered by OpenAI’s DALL-E 2 engine, complies with all copyright and legal regulations. This decision comes shortly after Adobe made a similar move with its Firefly synthetic media generator. Both Shutterstock and Adobe aim to offer assurance and protection to users of their respective generative AI tools.

Main Points

Shutterstock and Adobe have introduced indemnification clauses to their license agreements, ensuring legal protection for enterprise customers using their generative AI tools. Both companies have implemented built-in protections to safeguard against copyright infringement or other legal issues. Shutterstock’s image generator uses OpenAI’s DALL-E 2 engine and offers royalties to artists whose work was used for training. Adobe’s Firefly generator includes a payment system for artists and a “Do Not Train” feature to prevent unauthorized use of images for AI training.

These measures are in response to the challenges faced by other synthetic image engines that have encountered copyright issues. For example, Getty Images filed a complaint against Stability AI, a generative AI service, for using copyrighted images without permission. Shutterstock and Adobe’s indemnification clauses demonstrate their commitment to the ethical and legal use of generative AI, particularly in the enterprise sector.

Conclusion

Shutterstock and Adobe are leading the way in providing legal protection for users of generative AI tools. By implementing indemnification clauses and built-in safeguards, both companies are ensuring that their customers can use AI-generated content without worrying about copyright infringement or legal issues. These steps not only protect users but also promote the ethical and safe use of generative AI in creative endeavors. Shutterstock and Adobe’s efforts are crucial in shaping the future of generative capabilities and ensuring the protection of their customers and artists.