Social media is fast becoming a powerful tool for anyone and everyone. It’s no longer just a space where people share their moments with loved ones, it has now evolved into a place where people can network and make connections while sharing opinions, ideas and feelings. Recently, Facebook made changes to their algorithm that shows people more content from their friends rather than what they have been reading and watching online and more people are now turning to social media as a creative outlet. In this blog post, we will discuss which social media platform allows for the most growth.
Instagram is a very popular social media platform. It is media-based and users can share image and video content. Globally, there are a total of 1.386 billion users on this app and all users can enjoy features such as IGTV, reels, Instagram stories, IGLive and businesses can even sell products in the in-app store. This app attracts a lot of businesses and brands who use this platform to market themselves and their products as well as reach their target audience. It is a bit more challenging to gain followers on Instagram compared to other platforms however it is not impossible, all you need is consistency, good quality content, or a growth service like Thunderclap that allows you to buy Instagram followers here if you are not into organic growth. There are many different sites that provide this kind of service, and if you’re interested to find out more take a look at the list of the best sites to buy Instagram followers on Earthweb.
TikTok
TikTok is a relatively new social media platform that has completely dominated the social media sphere. His app is strictly video-based and it allows users to record and edit videos in-app. Many cool features allow you to make your videos of professional quality including voice-over options, speed modifications, and filters to name a few. There are a total of 1 billion TikTok users worldwide which is a massive reach for a new social media platform. TikTok is strictly for short-form videos with basic features that include social sharing, likes and comments, duets, reactions, and TikTok LIVE which allows users to go live in real-time. Growth is by far the easiest on TikTok than it is on any other platform with the only requirement being consistency and good quality content that is engaging and entertaining. Since January 2018, TikTok’s global monthly users have grown 1157.76%.
Facebook is one of the oldest social media platforms that many people started their social media journey with. This app enables users to share content ranging from thoughts and opinions to media content. There are more than 2.6 billion monthly users on this app which makes it the most popular social media platform in the world. Besides posting content onto their Facebook wall, users can go live, upload stories, join and create groups, launch a business page and advertise on the app. This app deals with “friends” more than followers and if someone wants access to your content or vice versa, a friend request needs to be sent and approved first. A Facebook page has a median growth rate of 0.64% per week.
Lastly, we have Twitter which is another one of the oldest social media platforms. This app allows users to share thoughts, experiences, and opinions in a micro-blogging format and follow and engage with users in and outside of their niche. There are over 300 million Twitter users and the app includes features such as following accounts, sharing links, tweet threading, group tweeting, hashtags. If you have established your niche and post engaging content consistently, you can easily grow on this platform. The average growth rate for accounts is 7.91% over 1 month.
If you want to join the social media realm for personal or business reasons, these are the platforms that guarantee the most growth. As a business, you can effectively use these platforms to reach your target audience and boost brand awareness. If you’re an artist, such as a musician, these platforms are a great way to reach an audience and grow a cult following. Just ensure you are consistent and that you provide good quality content that is entertaining, captivating, and engaging. This is the best way to ensure organic growth.