Gaming enthusiasts have always sought new ways to extend their passion for the activity. Technological developments have enabled them to be able to gain better gameplay experiences, as game studios have created and used immersive techniques and methods to create new levels of engagement and entertainment.
Tech has also played a role in captivating audiences and game lovers in other ways. The improvement has led to game-streaming services and platforms being used, attracting millions to watch streamers play the games they enjoy and potentially enhance their passion for it. Alternatively, many have listened to podcasts.
Today, podcasts have infiltrated the world market tremendously, reaching an excess of 464.7 million people spread out all over the globe. That amount is projected at about 504.9 million by the year ending of 2024. Hence, it is not surprising that the market’s worth totals $23.56 billion. Additionally, the business is highly competitive since more than 5 million podcasts are available worldwide.
However, the possibilities brought about by the industry’s successes have only increased gaming fans’ aspirations of breaking into podcasting and starting their own game-themed shows. Naturally, that is easier said than done but there are several ways to do so for interested individuals and try doing something profitable as well.
Step 1: Determining the content
The starting point for anyone who wishes to start podcasting is the type of content that they would like to publish. As stated, the market is highly competitive and gaming as a subject matter can become quite saturated given all of the interests that are involved. That does not, however, imply that it cannot succeed.
Content creators must devise a niche or angle not treated as often by others. Once they do get it, they need to take ownership of the platform and ensure everybody loves what is being listened to, alongside making them come back for more episodes. This could be referring to some game in particular which did not receive as much, or took all too light-heartedly featured elements and inspirations that do not normally get discussed.
Step 2: Obtaining an identity
To establish a niche and identify the gap in the market, a podcast should seek to earn an identity. They must become more personable and experts with the subjects they discuss, as this will help guarantee a return in audience flying.
This can be in terms of the sounds that they use for their opening sequence or the jingles that may be included, with the use of royalty-free music ideal as music licensing and copyright issues will not be encountered. It can also be regarding the visuals and backgrounds used, as podcasts can now be watched on YouTube instead of just audio-based. Creating an identity can help the podcast resonate with viewers and listeners, which can provide an enjoyable experience and one that wants to be subscribed to.
Step 3: Having the right equipment
It is important that the right equipment is obtained when producing and creating a podcast. Sounds need to be sharp and crisp, as listeners want to be able to feel immersed in what is being said. They will want to feel like they are in the room with the podcasters and be a part of the discussion.
The people who choose to make a podcast where it is visual would require cameras with high resolutions and sound recording tools. Audiences demand a clear image and will not tolerate any footage that could be grainy or give an impression of being low-budget. Microphones and headsets can often make for good peripherals among gamers, so most already own these instruments since they use them to communicate with one another while gaming. Additionally, editing software will also be necessary because it can bring the touch of perfection to any recorded material and even make it more professional looking – this quality is crucially important for increasing its chances of catching someone’s eye in a busy field.
Step 4: Marketing and hosting the podcast
All steps are as pertinent as the other, however marketing and locating an appropriate site to host it in must be placed among certainly some of the most important. If this does not happen well, it is unlikely that the target market will be able to ‘hear’ or ‘see’ what has been produced. If that happens, it will not have made a difference if the other steps above are observed since nobody shall be aware.
It is now easier to find a hosting site today with different platforms that are available. In spite of this, marketing is becoming more difficult than has ever been the case. Given the plethora of gaming podcasts which are currently in existence, much is required for this. Social media sites are a cheap way through which marketing can be kept well-targeted, as groups and hashtags may be used. Podcast SEO practices may also be applied to increase search rankings, even for those who are only looking organically.