The Big Game arrived to deliver a variety of different spots for upcoming movies and television shows releasing this year. Let’s dive in!
Here are the spots for movies, in release order:
‘Alita: Battle Angel’ from 20th Century Fox (February 14)
‘Captain Marvel’ from Disney & Marvel Studios (March 8)
‘Wonder Park’ from Paramount Pictures (March 15)
‘Us’ from Universal Pictures (March 22)
‘Avengers: Endgame’ from Disney & Marvel Studios (April 26)
‘Toy Story 4’ from Disney & Pixar (June 21)
‘Fast & Furious Presents: Hobbs & Shaw’ from Universal Pictures (August 2)
‘Scary Stories To Tell in the Dark’ from Lionsgate & CBS Films (August 9)
Here are the spots for television shows, in release order:
‘Hanna’ from Amazon Prime Video (March) [First episode available for 24 hours, starting at the end of the game]
‘Million Dollar Mile’ from CBS (March 27)
‘The Twilight Zone’ from CBS All Access (April 1)
‘Our Planet’ from Netflix (April 5)
‘Game of Thrones’ Season 8 from HBO (April 14) [Collaboration with Bud Light]
‘The Handmaid’s Tale’ Season 3 from Hulu (TBD, most likely April 24)
And that’s everything! However, we did not get an ‘Aladdin’ spot. So, hopefully that shows up soon, cause that is long overdue for footage. Meanwhile, Warner Bros. and Sony sat out the Super Bowl. Further, Lionsgate decided to forego advertisement for ‘Hellboy’ and ‘John Wick: Chapter 3 – Parabellum.’ Thus, Lionsgate released 4 15-second spots for the latest releasing movie on the list: ‘Scary Stories.’
Moreover, Disney did not take the opportunity to advertise ‘Dumbo’ or ‘The Lion King’ either. Additionally, Paramount and Fox opted for only one trailer, choosing not to advertise ‘Pet Sematary’ and ‘Rocketman,’ or ‘Ad Astra’ and ‘Stuber.’ Also, MGM did not take the chance to advertise any of their films, such as ‘The Hustle’ or ‘Child’s Play.’ Finally, this year there were no surprise trailers or movie drops from Netflix, not even anything for ‘Stranger Things’ Season 3.
Overall, it seems like there were not quite as many spots as last year, or rather really hype spots. Or perhaps too many studios released their trailers before the game even began. Still, in the end, if there was a clear winner, that title goes to Disney.